Chapter 06: How to Open a Brokerage Account

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So far in our investing series, we’ve covered a lot of the basics concerning investing, such as important investing terminology, the benefits of investing, how to create an investment plan, and more. But in this chapter, we’ll be going over how to open a brokerage account, which is generally one of the first steps people take when starting their investing journey. The purpose of this chapter is to provide you with an understanding of how to open your first brokerage account to begin investing.

So, what is a brokerage account?

A brokerage account is essentially an investment account that you can use to buy and sell securities. There are a variety of types of investment accounts that you can open, so it’s important to choose one that reflects your investing style and investment goals. For example, someone who just wants to invest their money and then not worry about it until they retire will usually want to open a very different brokerage account than someone who stays on top of the stock market every day.

In this blog post, we’ll be going over how brokerage accounts work, how to choose a brokerage account that’s right for you, how to open a brokerage account, and more. To begin your investing journey and actually start making money from your investments, opening an investment account is a good first step. Continue reading this blog post to learn how.

What Is a Brokerage Account? 

A brokerage account is an investment account where investors can buy and sell an assortment of investments, such as stocks, bonds, mutual funds, and ETFs. You can use the funds in your brokerage account however you like.

A brokerage account works similarly to a regular bank account in that you can transfer money in and out of your account. But with a brokerage account, you can also access the stock market and other investments. There is a lot you can do with a brokerage account when it comes to managing your investments, which is why opening a brokerage account is so crucial. With a brokerage account, you can buy and sell securities, put away money for retirement and other personal goals, access various investment tools, and so much more.

It’s important to choose a type of brokerage account that works for your investment style and has the features you need to get started investing. We’ll be discussing more about how to choose the right brokerage account for you later on in this chapter.

How Do Brokerage Accounts Work?

To actually use a brokerage account, you first have to deposit cash like you would with a regular bank account. But you don’t typically have to deposit a lot of cash to open an account. In fact, some brokers may even allow you to open a brokerage account with no deposit. You just need to have money in your account to actually start buying and/or selling investments.

Brokerage accounts can be used for anything from day trading to long-term investing. You can use a brokerage account to buy short-term investments if you want to make returns quickly to accomplish a certain goal in a short time frame, like saving money to buy a house. But you can also use a brokerage account to invest for the long-term, like saving for retirement. 

The beauty of a brokerage account is that you can use it however you like. You can buy and sell investments at any time and deposit as much money into your account as you want. There is also no maximum number of brokerage accounts that you can have. The broker is essentially just the intermediary between you and the stock market.

How to Choose a Brokerage 

So now that you know what a brokerage account is and how it works, let’s discuss how you can choose a brokerage that is right for you. First, you have to think about your investing style and what your goals are with your investments. For example, if you want to set aside money to pay for medical expenses, opening up an HSA can help you meet that goal.

There are two main types of brokerage accounts that you can open: A brokerage cash account and a brokerage margin account. With a brokerage cash account, you can only buy investments with the money that you have deposited in your account. With a brokerage margin account, you can borrow money to buy investments. But in this case, the investments are collateral for the loan, and you have to pay interest on the loan. 

A brokerage margin account can be the better option if you want to take part in more complicated trading strategies, like short selling stocks. But if you’re just getting into investing, you may want to stick with a brokerage cash account at first, as that may be easier to manage.

Getting a Brokerage Account Set Up 

Opening up a brokerage account is actually quite simple. Opening up the account can usually be done within 15 minutes, and you can even have the account approved and funded within 24 to 48 hours. Once you open an investment account, you just have to deposit money and then you’ll be good to go to get started buying and selling investments. You can open a brokerage account online or you can even use investing apps to help you get started.

Other Considerations When Setting Up an Investment Account 

When setting up an investment account, there are a few factors you’ll want to keep in mind so you can be sure to pick one that works for you. Some of the factors that you may want to consider when setting up a brokerage account include:

  • Fees: Different brokerages have different fees that you may have to pay to open an account, so it’s important to keep that in mind when choosing one that you like. For example, some accounts charge management fees and some will even charge a fee if your account balance drops below a certain amount.
  • Commissions: In addition to fees, there may also be trading commissions that are needed to buy or sell assets. However, there are a lot of brokers that offer commission-free trading, so commissions are something you may want to think about when opening up an account.
  • Account minimums: Certain accounts may also have minimum requirements for how much money can be in the account. However, if this is something you want to avoid, there are many accounts that don’t have any account minimums, so it should be fairly easy to find one that works for you. 

Brokerage Accounts vs. IRA

Brokerage accounts and IRAs are both types of investment accounts that could help you save money and prepare for the future. But, there are some key differences between the two that you should be aware of:

Brokerage Account:

  • Taxable 
  • Buy and sell investments
  • Short or long-term investing


  • Tax-free or tax-deferred
  • Hold investments 
  • Focused on retirement

In both a brokerage account and a Roth IRA, you contribute post-tax money, but the accounts are taxed in different ways. With Roth IRAs, your money can grow tax-free and you’ll pay no taxes when you withdraw the funds in retirement, or your taxes will be deferred. But with a brokerage account, you may have to pay capital gains taxes on your returns.

The other main difference between a brokerage account and an IRA is the flexibility. Retirement accounts, like an IRA or 401(k) typically have more rules and restrictions than brokerage accounts do. There are contribution limits that you can make to a retirement account each year, but with a brokerage account, you can deposit and withdraw money as you please.

Whether you choose a brokerage account or IRA is ultimately up to you and your personal goals. If your goal is to just save money for retirement, then a retirement account like an IRA or 401(k) may be something to consider so your money can grow tax-free. But if you want to save money for a house, a wedding, or another short-term personal goal, then a brokerage account may better suit your needs.

In Conclusion

There are a lot of different kinds of investment accounts out there. There are brokerage accounts, retirement accounts, even a 529 college savings plan that helps you save money for your children’s education. Choosing the best type of investment account for you may be difficult, but it’s an important decision that can impact what happens with your money, so it’s important to do your research so you can be sure to select the investment account that is right for you.

So now that you’re more familiar with how to create a brokerage account and why having one is a crucial step in your investment journey, you can move onto the next chapter in the series, where we’ll provide you with a guide to the different types of stocks.

This is for informational purposes only and should not be construed as legal, investment, credit repair, debt management, or tax advice.  You should seek the assistance of a professional for tax and investment advice.

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