The Best Financial Personalities to Follow on Social Media

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Social media can be a time sink or a tool for becoming your best self – it all depends on how you curate your feed.

But carefully choosing who you follow isn’t just about getting the best advice and information. It’s also about finding the personalities that will consistently inspire and challenge you.

By following the best and brightest personal finance experts, you’ll learn to think about money the way they do. Here are some of our favorite accounts to check out.

1. Tori Dunlap // HerFirst $100K

Gen Z financial expert Tori Dunlap focuses on career issues like negotiating and getting a new job, but she also touches on general finance topics like the power of investing or switching to a high-yield savings account. Follow her on Instagram and TikTok for bite-sized snippets on how to simplify and improve your finances.

2. Daniella // I Like to Dabble

Daniella is the queen of side hustles and shares her secrets for making money online. If you’re experienced with graphic design and social media and want to make money, follow Daniella for tips on monetizing those skills.

3. Travis Hornsby // Student Loan Planner

If you find student loans as confusing as speaking another language, you need to follow Travis Hornsby from the Student Loan Planner. Hornsby explains breaking student loan news along with the intricacies of student loan specifics, like the differences between various federal repayment plans or how to qualify for loan forgiveness. Follow the Student Loan Planner to stay updated on any major changes that could affect your student loans.

4. Jeremy Schneider // Personal Finance Club

Jeremy Schneider creates emoji-filled charts and graphics explaining basic investing concepts, like how compound interest works or how to calculate your net worth. Even an investing novice will find Jeremy’s posts easy to understand – and more importantly – simple to implement. Follow him on Instagram if you want to learn how to make investing work for you.

5. Chris Browning // Popcorn Finance

The mission of Chris Browning’s “Popcorn Finance” podcast is to explain personal finance topics in about the time it takes to make a bag of popcorn. His social media feed includes snippets from his interviews with other personal finance experts on topics ranging from “do my student loans affect my credit?” to “how to tell your friends you’re broke.”

6. Carmen Perez // Make Real Cents

Carmen Perez paid off $57,000 of debt in about two years. As a woman in tech, she shares her advice for growing your income, paying off debt and investing. With her variety of wigs and costumes, Perez’s fun Reels and TikTok videos highlight easy ways to save money, invest and live on a budget.

7. Haley Sacks // Mrs. Dow Jones

Haley Sacks blends humor and investing know-how on her Instagram page and YouTube channel. She shares basic educational investing videos like how to set up a robo advisor account, along with fun videos like “What Cardi B Taught Me About Money.” Follow her if you want your investing knowledge with a side of New York energy.

8. John and David // Debt Free Guys

Hosts of the “Queer Money Podcast,” John and David from the Debt Free Guys are a married couple who paid off $51,000 in credit card debt. Now, they help other couples and LGBTQ individuals see that being debt-free doesn’t mean a lonely, penny-pinching existence. Follow them for tips on paying off credit cards and living well on a budget.

9. Delyanne Barros // The Money Coach

Financial educator Delyanne Barros is on the road to financial independence – and she’s bringing you with her. Unlike other stodgy financial independence advocates, Barros doesn’t believe her followers need to deprive themselves to live a rich life. Instead, she explains that a smart investing strategy is the best way to build wealth.

10. Berna Anat // Hey Berna

When you’re paying off debt or learning how to save money, it can feel like you’re years behind everyone else. That’s why you should follow Berna Anat on social media. Known as the “Financial Hype Woman,” she celebrates her follower’s wins, like hitting $2,000 in an emergency fund or paying off $2,500 in credit card debt, with a personalized dance for each person.

11. Allison Baggerly // Inspired Budget

Former teacher Allison Baggerly is all about budgets. Unlike traditional personal finance personalities, she doesn’t prescribe a “one-size-fits-all” budget. Instead, Baggerly provides feedback on real budgets and explains the emotional motivations behind overspending.

12. Sahirenys Pierce // Poisedfinancelifestyle

Latina financial educator Sahirenys Pierce shares financial advice both in English and Spanish. Check out her two-minute Q&A sessions on Tuesdays where she answers questions like “When is my stimulus check being deposited?” and “What method did you use to pay off your debt?”

Her trademark “High-5 Banking Method” explains how to set up five separate bank accounts to meet your major goals without needing to budget every single dollar.

13. Bridget Casey // Money After Graduation

Canadian personal finance expert Bridget Casey explains the ins and outs of investing on her social media platform. She discusses how buying shares of Starbucks stock can let you earn a free latte for life or why Robo advisors are the perfect way to start investing. Casey is Canadian, but her content is relatable to Americans as well.

14. Tiffany Aliche // The Budgenista

Recently nominated for “Outstanding Social Media Personality” at the NAACP Image Awards, Tiffany Aliche is America’s money teacher. A former preschool teacher, Aliche answers questions like “how do I build good credit?” and “how do I save for a down payment?”

15. Jason Vitug // Phroogal

Jason Vitug exudes financial wellness. His social media posts are focused on using money to live a more fulfilling, well-balanced life. Instead of concentrating on the dollars and cents behind financial decisions, he wants people to understand why they spend money and how they can make financial choices that align with their values.

16. Talaat and Tai McNeely // His and Her Money

Money issues are cited as the number one reason for divorce – but financial experts Talaat and Tai McNeely of His and Her Money can prevent your relationship from meeting the same fate. Specifically, the couple, who paid off their $330,000 mortgage in five years, focuses on common money issues that affect marriages.

Zina Kumok
Zina Kumok

Written by Zina Kumok

Zina Kumok is a freelance writer specializing in personal finance. A former reporter, she has covered murder trials, the Final Four and everything in between. She has been featured in Lifehacker, DailyWorth and Time. Read about how she paid off $28,000 worth of student loans in three years at Conscious Coins. More from Zina Kumok