Highlights new product features and adds educational personal finance content

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Martha Shaughnessy
AtomicPR for Mint

Highlights new product features and adds educational personal finance content


Mountain View, Calif., August 18th, 2008 – Mint.com (www.mint.com), the leading online personal finance service, today launched a redesign of its Webby award-winning public website. The new design reflects the many new and enhanced features added to the free product this year, and adds educational “how to” guides on managing critical money management issues including: reducing credit card debt; saving for retirement; and paying off student loans.

“Our goal from the beginning was to make the Mint product as easy to use as possible, so people could take the work out of money management, and get back to living,” said Mint.com CEO and founder Aaron Patzer. “I’m proud of the growth we’ve seen in our first year, with a remarkable number of visitors registering as users. Early tests of this new site design show a double-digit growth in that conversion rate, helping us meet our goal of getting 1 million Americans on track to meet their financial goals by 2010.”

Launched in September 2007, Mint.com is already the largest online personal finance service, with nearly 400,000 users. According to Compete.com, Mint.com is attracting more monthly traffic than Quicken.com.

The new design incorporates information on the significant feature sets added to the product since its launch, including enhanced budgeting tools, and the addition of investment and brokerage accounts, mortgage, student and auto loans. Under the old design, Mint was having a hard time keeping visitors up-to-date on the rapidly evolving product. They implement customer-driven improvements every six weeks, on average. Contrast this with traditional personal finance software, which is updated once a year. The new site design makes sure that visitors know the full capabilities of the product as it continues to improve.

Mint has added six “how to” guides on key financial decisions including: reducing credit card debt; saving for retirement; paying off student loans, saving money when dining out, buying a car, and creating a personal budget. These are the first in an educational series that Mint will be releasing, drawing on content from the company’s award-winning personal finance blog.

“There are literally 10,000 books to teach you how to better manage your personal finances – yet fewer than 3 in 10 Americans feel confident in their ability to manage their money1,” says Patzer. “Mint’s “how to” guides make money management simple and actionable, and show how Mint.com can help anyone apply this advice quickly and easily.”

1Source: Mint.com Survey of Online Americans. June, 2008

About Mint http://www.mint.com

Mint.com is the leading online personal finance service, providing nearly 400,000 users a fresh, easy and intelligent approach to money management. And it’s free. Mint is managing over $12 billion in transactions and has identified more than $100 million in potential savings for its users. Designed to be effortless, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 7,000 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint, rated top in its category by PC World and PC Magazine, applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities. Mint’s website was honored with two 2008 People’s Voice Webby Awards: best Financial Services site, and best Banking and Bill Pay site. Mint’s personal finance blog received an honorable mention from the Webby’s as one of 2008’s best business Blogs.

Mint’s management team includes seasoned industry veterans drawn from the ranks of Charles Schwab & Co., eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software spaces. Investors include top venture capital firms and prominent individuals associated with companies including Blue Nile, Google, Intuit, PassMark Security, PayPal, Yahoo! and others.

For more information on Mint.com’s free online personal finance service, please visit www.mint.com.

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