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What Your Money Goals Say About Your Financial Persona

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This post can be found en Español here.

It’s the question we all have to ask ourselves eventually: Do I have my financial life together?! For many of us the answer comes out to “No…but I want to.”

Whether you’re a budgeting pro or just trying to make ends meet, we ALL have areas in our financial life we can improve. This Financial Awareness Day we are taking things back to basics, starting with our money goals.

Money goals may mean different things for everyone. For some it may be as basic as saving $25 per week, and for others, it’s paying off student loan debt. Your personal money goals say a lot about both where you are financially, and where you want to be – all of which make up your Financial Persona.

Discovering your Financial Persona is as simple as answering this one question:

What is my financial goal?

A. I want to take my money to the next level! Budgets and savings? Check. But what about investments?

B. Save money! I’m good day today, but I might not be if there were a hiccup with my income or an emergency. Getting my savings in place will give me a huge piece of mind.

C. I NEED to pay off my debt. I’ve made some money mistakes (who hasn’t?!), but I’m ready to get my finances back on track.

D. Honestly, I have no idea. I feel like a bit of a hot mess when it comes to money. Can someone just do it for me?!

Got your answer? Find out more about your financial persona below!

A’s: The Money Master

When it comes to managing your money, you’ve got this down! Not only are you great at budgeting your money, you’re also great at saving. You are well on your way to having a healthy 401(k), which is a huge accomplishment because many of us don’t even know what that means! You’ve mastered the art of a debt snowball and are living debt free (hallelujah!)  And when it comes to filing your taxes, forget the expensive tax store, you got this (with TurboTax)! Most importantly you’re always giving others advice on how they can improve their financial situation. Seriously, you’re such a pro, most people wish they had their finances together like you do!

But while your budgets and automatic payments are all set up, there are still some financial steps you’d like to master like investing or buying a home. How does a mortgage work? Why would I put my money in a fund versus saving? What is a stock and do I need one?? Multiple?! It’s ok to admit you don’t know everything – this is a safe space.

Whatever new step you’re hoping to take on your financial journey, stay confident in your Money Mastering skills. We believe in you!

B’s: The Savvy Spender

‘Saving’ and ‘sale’ are your two favorite words. You know the dates of every department store sale and your friends LOVE you for this! But it’s all about balance. While you get a rush buying this season’s latest shoes or tickets to your favorite concert, you know that everyday money habits can make or break your financial status. You’ve definitely learned the hard way how stressful it is to live paycheck to paycheck, and you can only eat so many boxes of mac and cheese for dinner before enough is enough!

So budgeting is a word that you have come to embrace. You’re realistic about needing a budget and sticking to it, it’s just hard for you to actually follow through sometimes. You know $6 lattes or that breakfast burrito every morning can take a toll on your bank account, but now it’s time to put those lessons from your financial past into practice. You’re committed to getting and staying on track. The one thing you are desperately searching for right now is someone or something to tell you that you’re doing the right thing. And you probably are, but you’d just like that little extra boost of confidence.

Good news, Savvy Spenders! Our friends over at Mint know how to set you up with a budget that works for you and your goals. Just remember: when you’re on top of your money, life is good.

C’s: The Debt Diminisher

Being financially fit isn’t just about how much money is in your bank account or the number of zeros on your paystub. Financial health surpasses the numbers – and you know that the most. Whether you charged up a lengthy credit card bill or forgot to set your timer for the student loan grace period expiration (guilty), you’ve made a few money mistakes in the past that have put you in debt.  

But like the warrior you are, you never let your debt hold you back. You try your hardest to pay more than the minimum payments each month and are super motivated to find out how to improve your numbers. One area you truly excel in is having the #RealMoneyTalk with yourself… a lot. You are never afraid or ashamed to admit that you can’t go out for drinks because you have to pay your bills instead. Honesty is key in your life, and honestly, you know that there is no instant fix for getting out of debt. But as the Debt Diminisher, you’re working super hard to live that debt free lifestyle. You got this!

D’s: The ‘Get It Together’

And for some of us, maybe the answer isn’t clear. What should I be doing with my money? What are realistic goals? WTF is an emergency fund?! SOMEBODY HELP ME!!!

We’ve all been guilty of not taking care of our money. Whether it’s spending way too much on the latest Fortnite victory dance, or saying ‘who cares’ and getting those On The Run tickets – being financially responsible is not always top of mind. However, you’re an adult now and it’s time to get it together!

When it comes to making smart money moves, it’s never too late to start – or start over. As your friend, we’re here to tell you that you need to get it together and start giving your finances some love. If you’re ready to go from Hot Mess to Money Master, we recommend checking your credit score for free with Turbo. Baby steps, baby steps young grasshopper.

What’s your financial persona? Share yours with an Instagram Story using #TurboSweeps and tagging @IntuitTurbo by 8/16 for a chance to win a $25 dollar Visa Gift Card. Just think, you can use your winnings to get one step closer to achieving your goals! Your financial persona will thank you.

*Turbo Sweepstakes OFFICIAL RULES

No Purchase Necessary. Open LEGAL US Residents, who are 18 YEARS OR OLDER.  Employees (and their immediate families [parent, child, spouse or sibling and their respective spouses, regardless of where they reside] and those living in their same households, whether or not related) of Intuit Inc. (“Intuit”), and its respective parents, affiliates, subsidiaries, franchisees, and participating advertising and promotion agencies are not eligible to enter or win.  By participating, you agree to these Official Rules and the decisions of the judges and/or Intuit, which are binding and final on matters relating to this Promotion. Promotion is subject to all applicable federal, state and local laws.

To enter: The Promotion begins August 14th at 5:00AM PT and ends August 15th 12:00AM PT (“Promotion Period”). To enter, share an image on Instagram from the Financial Personality Quiz or an image of your own with the hashtag #TurboSweeps (“Promotion Hashtag”), tag Intuit @IntuitTurbo, and promote your Financial Personality Quiz results.  The Promotion hashtag must appear in the first three lines of text accompanying the Instagram post.

If you submit an image of your own as your entry, you agree that it is an original work of authorship and that you own all right, title and interest in the entry as of the date of submission and has all necessary rights and authorizations to submit it and the express permission of all individuals, content, and materials embodied in the entry to submit it for possible use as provided herein.  You warrant that your entry does not infringe, violate or misappropriate any person’s or entity’s personal or proprietary rights (including copyrights, trademarks or other intellectual property rights).

To enter the Promotion, you must first have an Instagram account and download the Instagram app to your mobile phone. If you do not have an account, you must create one. By submitting your information and creating an account, you agree to the Instagram Terms of Use and Data Policy, available at If you do not agree to the Instagram Terms of Use and Data Policy, you cannot create an account, or participate in this Promotion. Before entering the Promotion, the “Private Account” option in the account settings on your Instagram account must be set to “OFF”.

Intuit is not responsible for lost, late, incomplete, inaccurate or misdirected entries or entries not received for any reason. Limit one (1) entry per person/email address for the duration of the Promotion Period. Entries using macro, script or other forms of automatic entry will be disqualified. All entries become the property of Intuit and will not be acknowledged or returned.  No entries may be submitted on behalf of another person.

CONTENT RESTRICTIONS: You represent that your entry will: (1) be in keeping with Intuit’s reputation and image; (2) not be obscene, indecent, sexually explicit, libelous, violent, hateful, slanderous or otherwise offensive (as determined by Intuit in its sole discretion); (3) not defame or invade the publicity or privacy rights of any person, living or deceased; (4) not contain (i) any words, statements or images that promote bigotry, racism, discrimination, hatred or harm against any group or individual, or would be considered offensive to individuals of any age, race, ethnicity, national origin, religion, sexual orientation or other protected class, or who are disabled, or (ii) any threats to any person, place, business, group or entity; (5) not infringe, violate or misappropriate any person’s or entity’s personal or proprietary rights (including copyrights, trademarks or other intellectual property rights); and (6) not be owned by a third-party and/or be subject to any restriction or right that would in any way limit Intuit’s right to use the entry as permitted under these Official Rules (all of the foregoing, collectively, “Content Requirements”).  Failure to comply with any of the Content Requirements, as determined by Intuit in its sole discretion, is grounds for an automatic disqualification from the Promotion.

RANDOM Drawing:  Potential winner(s) (“Potential Winner(s)”) will be selected by Intuit in a random drawing held on or about August 16th from all eligible entries received.  Odds of winning depend on the number of eligible entries received.

WINNER NOTIFICATION/REQUIREMENTS: Potential winners will be notified by telephone, mail and/or email and may be required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by law) and any other documents required by Intuit which must be returned within [5] days of date appearing on prize notification. Potential winners must meet all eligibility requirements, including the timely execution and return of any necessary releases and affidavits, in order to be confirmed as winner. Return of prize or prize notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Intuit to contact a potential winner within a reasonable time period or noncompliance with these Official Rules by any potential winner will result in disqualification and, at Intuit’s sole discretion, the prize may be awarded to a runner-up.

Prize(S) AND APPROXIMATE RETAIL VALUE(S):   15 Gift Cards. Approximate Retail Value (“ARV”) is $25.00.  Total ARV of all prizes: $375.00. Winner may not substitute, assign or transfer prize or redeem prize for cash, but Intuit reserves the right, at its sole discretion, to substitute prize (or any portion thereof) with one of comparable or greater value. Winner is responsible for all applicable federal, state and local income taxes. Winner is responsible for any expenses associated with prize acceptance and use not expressly specified herein as being provided. All prize details are at Intuit’s sole discretion. Prize is awarded “as is” with no warranty or guarantee, either express or implied.

A $25 gift card. Gift card is subject to certain terms and conditions as specified by issuers.

GENERAL CONDITIONS:  By participating, you agree: (a) to abide by these Official Rules and decisions of Intuit, which shall be final and binding in all respects relating to this Promotion; (b) to release, discharge and hold harmless Intuit, Instagram, and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, or property resulting, in whole or in part, directly or indirectly, from your participation in the Promotion or any Promotion-related activity or the acceptance, possession, use or misuse of any awarded prize; and (c) to the use of your name, voice, performance, photograph/video, image and/or likeness for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Intuit and its designees, without compensation or additional consents from  you or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. By participating, you also agree not to release any publicity or other materials on your own or through someone else regarding their participation in the Promotion without the prior consent of the Intuit, which it may withhold in its sole discretion. If there is a dispute as to the identity of an online entrant, the prize will be awarded to the authorized account holder of the email address and s/he must comply with these Official Rules. The “authorized account holder” is defined as the natural person to whom the email address is assigned by an Internet service provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.


OWNERSHIP/USE OF ENTRIES:  By submitting an Entry, you agree Intuit shall own all rights to the Entry and that it and its designees may edit, modify, and distribute the Entry and all elements of such Entry, including, without limitation, the names and likenesses of any persons or locations in it, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to you or any third party.   

MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, or undelivered Entries; or for unavailable network, server, Internet Service Provider, website, or other connections, availability or failed transmissions, or any other errors or difficulties of any kind or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing or judging of Entries, the announcement of the prize(s), the incorrect uploading of the Entry or in any Promotion-related materials.  Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering or by any equipment or programming associated with or utilized in the Promotion. Persons who tamper with or abuse any aspect of the Promotion or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Intuit, will be disqualified and all associated Entries will be void. Should any portion of the Promotion be, in Intuit’s sole opinion, compromised by any means, which, in the sole opinion of the Intuit, impairs the administration, security, fairness or proper play, or submission of Entries, Intuit reserves the right at its sole discretion to suspend, modify or terminate the Promotion and, if terminated, at its discretion, select the potential winner(s) from all eligible, non-suspect Entries received prior to action taken using the judging procedure outlined above.

Governing Law/Jurisdiction:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of participants or Intuit in connection with the Promotion shall be governed by the laws of the state of California, without giving any effect to any choice of law or conflict of law rules.  Any dispute shall be resolved in a court of law in Santa Clara County, California.

Severability:  If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.

ENTRANT INFORMATION: Your information will be collected in accordance with Intuit’s privacy policy available at Any information collected by Intuit in connection with this Promotion is not provided to Instagram.

WINNERS LIST:  A list of winners may be obtained by sending a written request by November 16, 2018 along with a self-addressed stamped envelope to [2700 Coast Ave Mountain View, CA 94043 Phone: 650-944-6000] Vermont residents may omit return postage.


Intuit Inc., 2700 Coast Avenue, Mountain View, CA 94043

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